The objective of SISMICA Chile is to make Chilean Visual Arts known around the world.
In 2015, following a coordinated effort between the public and private sectors, the Asociación de Galerías de Arte Contemporáneo de Chile (AGAC), the Asociación Gremial de Arte Contemporáneo Asociado (ACA), the Ch.ACO International Contemporary Art Fair and the Metales Pesados and D21 publishing houses, the group presented their initiative to ProChile’s Sectoral Brands Program.
The first phase approached the brand’s design, using studies that identified the characteristics and attributes that differentiate this sector from its international competition. This stage culminated in the launch of SISMICA Chile, Networks for Chile’s Visual Arts, in which the brand defined a strategy to professionalize and generate networks to increase the sale of Chilean visual arts throughout the world.
The target sector is visual arts intermediaries: galleries, art fair directors, curators, museum directors, art publishers and advisors to collectors, among others.
Main brand attributes:
Target markets: Latin America and the United States.
Main activities:
The strategy was to make SISMICA Chile known around the world at the main art fairs of Buenos Aires, Lima and Miami, where networks and contacts could be established with trustworthy stakeholders in the world of international art collection and the values and characteristics of Chilean visual arts could be promoted. SISMICA Chile subsequently continued working with a clear digital focus, as a result of the global pandemic. It has developed a digital platform sismica.art, which has become the first Latin American visual arts platform focusing on content development and sector associativity, content development activities, and the collection and exhibition of the sector’s agenda.