The Shoot in Chile brand was created in 2013, based on a concept already used by the Film Commission to promote Chilean locations abroad.
The initiative is led by the Asociación de Productoras de Servicios de Producción Audiovisual A.G. (APSP), together with ProChile and the Film Commission. It seeks to promote Chile in international markets as an audiovisual production services platform for advertising, cinema, television, documentaries and photography.
The sectoral brand is directed at the European and United States markets, based on a strategy of sustainable growth over time that aims to increase demand for filming and photography in Chile.
Target markets: United States and Europe (France and Germany).
Main brand attributes:
The main international actors who make up the brand’s target sector are producers, directors, location managers, advertising agencies and specialized press, among others. In order to make contact with them, Shoot in Chile has participated in the industry’s main festivals, such as Cannes Lions in France and Ciclope in Germany. In the United States, the brand has participated in the Locations Trade Show in Los Angeles and has visited the leading advertising agencies in New York and Los Angeles.