Learn Chile since 2012 this sectorial brand in which 21 Higher Education institutions, supported by ProChile, seek to internationalize their teaching services worldwide, particularly in Europe, the United States, Latin America, and Brazil.
The brand links the diffusion of the main attributes of our country as a study destiny and is developed under the scope of the country's image. The promotion is intended for markets where the demand for short-term and semester-long international exchange study programmes, including Spanish and Latin American culture courses, as well as for graduate programmes carried out in the country.
Chile, as a study and travel destination, is presented as one of the most comprehensive destinations. The full complement of characteristics – geographic, cultural, among others-- that make Chile an attractive destination, underpinned by a sustained economic growth.
All these scenarios are offered to the world along with our higher education offer. We aim to turn these students into ambassadors for Chile in each of their countries of origin, sharing their experiences to their pairs and, therefore, highlighting the name of Chile.
Target markets: Europe, the United States and Latin America.
Main brand's attributes:
Its promotion activities have been in the main international fairs, such as: NAFSA, EAIE, Brazil's Student Salon, China Education, Colombia's Postgraduated Expo, and activities proper of the Latin american markets. All this, along a digital campaign intended for young adults from the different target markets.