The CinemaChile brand began working in 2009, led by the Asociación de Productores de Cine y Televisión (APCT), alongside ProChile. In its infancy, the brand was communicating a message from a nascent sector that had a great capacity for creating surprising and original stories; a new generation of professionals and a great variety of locations and production volumes, inserted into a competitive, transparent and reliable socioeconomic system.
The brand is now well-known and requires less presentation in the international circuit. It uses more direct and concrete brand messaging:
Making Chilean Films – Content – People Global.
Main brand attributes:
Target markets: Europe, the Americas and Asia.
The CinemaChile brand has been consolidated via two main areas of work: participating in the main film festivals of Europe, the Americas and Asia in order to promote Chilean productions and their creators, increasing the commercial value of the works and Chilean cinema in general; and stimulating exportation through a presence in audiovisual markets where business and sales take place.
CinemaChile’s involvement in festivals such as the Berlinale-EFM, the Spanish Academy’s Goya Awards, the Guadalajara International Film Festival, the Cannes Festival, the San Sebastián International Film Festival, Mipcom and Ventana Sur stands out among the work that has been carried out by the brand.
In the context of the COVID-19 crisis, CinemaChile has continued working through virtual participation in the industry’s main festivals and target markets, as well as in the following activities: Chilean Series Tuesday and Chilean Cinema Thursday, offering the best of Chilean cinema and television via free streaming services, programming seven days of free content of every type and format free for the whole world.