Export Sectors

Chilemúsica is the brand developed by the Independent Music Industry Guild Association of Chile (IMICHILE) alongside ProChile, which seeks to bring awareness to the Chilean music industry and position it in a global context, in order to facilitate access and networking in other markets.

Brand's Attributes:

• Origin: Distance that approaches. Being far from the rest of the world makes us always wanting to look for a greater connexion with it.
• Quality: Profession and collaboration. More than suppliers, developers or producers, we are qualified strategic partners, who know what they are doing.
• Character: Bold spirit. Reps who have overcome the obstacle of distance thanks to their personality, creativity and audacity to snatch opportunities.
• Territory: Constant movement. Chilean music does not live in a defined moment. It could not. We live in a country with so many barriers that to overcome them it is not possible to just stay and wait. You must move. Chilean music is a constant activity. It is flexible to adjust and take different forms. Is the strength that makes others feel attracted. Is looking for opportunities where no one else does. Is being an industry with a unique drive and energy, that gives the feeling that something new is always about to happen.

Strategic concept: Sounds from the South of the world.

Target markets: Spain, Mexico and Peru.

Main actions:

The brand contemplates within its actions the participation in the main fairs of the sector in the target markets, the holding of positioning events for the target segment, networking activities, and showcases and invitations from remarkable international industry agents to Chile to be part of the Fluvial Fair. It, also, considers a marketing and promotion campaign in Chile and the target markets to broadcast Chilean music, including digital strategy, branding and press management, and, finally, the brand's socialisation in the main fairs of Chile.