Ch1l3, a Digital Country_ is a representative sectorial brand of the Chilean digital technologies industry, result of the alliance between the Chilean Software and IT Services Association (Chiletec) and ProChile, with the objective of internationalize Chilean technological services worldwide, specifically in the United States and countries that, along Chile, comprehend the Pacific Alliance: Mexico, Colombia and Peru.
Through this sectorial brand, it seeks to position Chile as a business platform, achieving the impact for the business fields that surrounds the industry. The sectorial brand ranges from the local market to abroad, under the concept “internationalization as a service”, supporting the export of services and technological products, as well as internationalisation of Chilean companies abroad. It also works as a contact point for international companies seeking technological solutions that can be found in Chile.
Main brand's attributes:
Target markets: United States, Mexico, Colombia, and Peru.
The Ch1I3, a Digital Country_ brand has developed an action plan according to the reality of the different target markets, encompassing activities that allow the stakeholders of each country to get to know the status of the Chilean technology, through thematic lectures, participation in fairs and digital spaces with business call and opinion leaders, which allows to expose the Chilean situation in the trends of the sector.
To look for partnerships with chambers of commerce and recognised organisations that might support and validate the efforts of the sectorial brand has been of key interest, opening conversation and networking spaces, both on-site and virtual, allowing an approach of the Chilean offer to international markets. These activities are complemented with a digital strategy on social networks, plus, the development of merchandising and branding elements, digital platforms and blogs and newsletter of contingent and interest topics to the industry.