We help Chile’s diverse export sectors strengthen their position throughout the world, through the creation, design and implementation of brands representative of each area. Within this framework, we promote Chile’s image abroad via the development of international marketing campaigns.
Promotion grant program, that supports the international positioning of different Chilean export sectors, through the creation, design and implementation of industry-specific sector brands that unite and represent these productive sectors at a national level, strengthening Chile's country image abroad.
It is implemented through international marketing campaigns that position attributes and competitive advantages of Chilean productive sectors in markets abroad, contributing to Chile’s country image in world markets.
The Sector Brands Program contributes to the associativity of Chile’s economic sectors, highlighting a united industry under a common graphic image, storytelling and messages, generating economies of scale and a positive impact for the country image, while contributing towards the long-term value of the brands.
The Sector Brands program not only an eloquent example of how the different economic sectors can work together to bring their products and services to the world, but it also demonstrates the effectiveness of a public-private collaboration, an alliance that has allowed the creation of brands as an international promotion program, aligned with Chile’s Country Brand.
Chilemúsica is the brand developed by the Independent Music Industry Guild Association of Chile (IMICHILE) alongside ProChile, which seeks to bring awareness to the Chilean music industry and position it in a global context, in order to facilitate access and networking in other markets.
Brand's Attributes:
Strategic concept: Sounds from the South of the world.
Target markets: Spain, Mexico and Peru.
Main actions:
The brand contemplates within its actions the participation in the main fairs of the sector in the target markets, the holding of positioning events for the target segment, networking activities, and showcases and invitations from remarkable international industry agents to Chile to be part of the Fluvial Fair. It, also, considers a marketing and promotion campaign in Chile and the target markets to broadcast Chilean music, including digital strategy, branding and press management, and, finally, the brand's socialisation in the main fairs of Chile.
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