Public-private promotion program that supports the international positioning of Chilean exporting industries, through the creation, design and implementation of sector-specific brands through international marketing campaigns aimed at strengthening Chile’s country image abroad.
Once the project is approved and implementation begins – which can take up to 24 months – implementation of the brand’s activities will commence. During this period, each project is advised by a specialist from the Sectoral Brands Program, who will accompany the whole process as ProChile’s official representative.
Project management includes the delivery of technical and expense reports.
Below you will find the documents associated with project execution:
