Development of e-commerce promotion strategies, which favor the entry and positioning of Chilean products or services, in marketplaces or international e-commerce platforms: Consultancies, Marketing Plan and Studies.
This activity has the following scope:
1. Consultancies: Financing of consultancies that allow the e-commerce channel to be implemented within the internationalization commercial strategies.
Market access and competitiveness analysis:
Analysis of potential marketplaces or platforms to enter according to the exportable offer.
Benchmarking / competition analysis – category.
Entry barriers.
Strategic advice for market entry.
Study of potential marketplaces or e-commerce platforms.
Pricing strategies.
Legal advice for market access.
Advice to obtain trademark registration at destination (the cost associated with the trademark registration is not financed by ProChile).
Accounting advice.
Logistics: Consultancies related to fulfillment (warehousing and logistics) at destination, to integrate and perform well in the digital channel.
Study of the distribution channel associated with e-commerce in destination.
Gathering of information related to logistics, warehousing, and distribution companies in the target market (importers, fulfillment, distributors, last mile or others related).
Management and optimization of platforms: Consultancies, management, and optimization of business accounts on international platforms or national platforms directed abroad:
Account creation, platform integration, store design, creation and optimization of listings, store optimization, training in platform operation, performance analysis, among others.
2. Marketing Plan and Commercial Promotion: Development and / or implementation of a "Marketing and Commercial Promotion Plan" to position your products or services within the different marketplaces or international platforms.
This plan includes:
Strategies and actions for the implementation of marketing and digital communications.
Investment plan in digital marketing and communications.
Design and launch of promotional campaigns.
Hiring of influencers.
Design of discount campaigns.
Other promotional proposals.
3. Studies:
Market studies related to e-commerce in different markets.
Studies related to evaluating the implementation of payment gateways.
Cost-benefit studies of international billing options and conversion to local currency.
Studies to analyze the potential of the exportable offer in the e-commerce channel according to different markets.
Other studies related to e-commerce.
