Public-private promotion program that supports the international positioning of Chilean exporting industries, through the creation, design and implementation of sector-specific brands through international marketing campaigns aimed at strengthening Chile’s country image abroad.
The Wines of Chile brand is the result of the partnership between industry association Wines of Chile and ProChile. Through the brand, it seeks to position Chile as an unparalleled producer of sustainable, diverse and premium quality wines ranging from elegant cold-climate to full-bodied fruity wines, featuring consistent quality and value.
Target markets: United States, Brazil and China.
Love wine, Love Chile
