Public-private promotion program that supports the international positioning of Chilean exporting industries, through the creation, design and implementation of sector-specific brands through international marketing campaigns aimed at strengthening Chile’s country image abroad.
Salmón from Chile is the result of the partnership between the Salmon Industry Association of Chile (SalmónChile), salmon producers, and ProChile. It seeks to strengthen the position of Chilean salmon in Brazil’s main cities: Sao Paulo and Rio de Janeiro, implementing advertising campaigns on traditional media (magazines, TV, outdoor advertising) and presence in points of sale and social networks. Its goal is to achieve consumers recognition of the product’s origin.
Target market: Brazil.
Salmón from Chile is a delicious, versatile product for the whole family. It is part of a happy, healthy, colorful lifestyle that is full of flavor. Salmon from Chile: The colour of flavor, the colour of life.
