Public-private promotion program that supports the international positioning of Chilean exporting industries, through the creation, design and implementation of sector-specific brands through international marketing campaigns aimed at strengthening Chile’s country image abroad.
The Patagonia Mussel brand is headed by Mussels Producer Association of Chile (AMICHILE) working along ProChile. It seeks to position the Chilean Mussel in international markets, through campaigns aimed at trend-setting opinion leaders in each country, and, thus, diversifying the destination markets for Chilean exports.
Target markets: Russia, Brazil, China and the United States.
Discover the taste of the Chilean mussel, a premium-quality seafood, differentiated by its unique quality and flavour; healthy and nutritious, naturally farmed in the cold and clean waters of the Chilean Patagonia.
