Public-private promotion program that supports the international positioning of Chilean exporting industries, through the creation, design and implementation of sector-specific brands through international marketing campaigns aimed at strengthening Chile’s country image abroad.
The Learn Chile brand the result of the partnership between 21 Chilean higher education institutions and ProChile. It seeks to internationalize the country’s higher education sector by raising awareness of our country’s advantages as a destination for studying. The effort focuses on markets where there is demand for short-term international study programs and semester-long exchange programs, including Spanish and Latin American culture courses, and graduated programs.
Markets: Brazil, the United States, Europe, China and Latin America.
Chile is one of the world’s most comprehensive educational and travel destinations. The full complement of characteristics– geographic, cultural, among others– that make the country an attractive destination underpinned by sustained economic growth.
