Public-private promotion program that supports the international positioning of Chilean exporting industries, through the creation, design and implementation of sector-specific brands through international marketing campaigns aimed at strengthening Chile’s country image abroad.
The Fruits from Chile brand is the result of the partnership between the Chilean Fruit Exporters Association (ASOEX) and ProChile. It seeks to strengthen the global positioning of Chilean fruit. The brand emphasizes the virtues of its place of origin, the product quality and the dedication of Chilean workers, key factors that have transformed Chile into a global leader in the fruit industry.
Target markets: United States, Latin America, Europe and Asia.
Fruits from Chile, cultivated by dedicated hands, in the southernmost tip of the American continent along the Pacific coast, with privileged geographical and climatic conditions, all of which guarantee a quality, reliable and delicious product that represents the best of Chile and the spirit of its people.
The sub-brands of Fruits from Chile are: Apples from Chile, Blueberries from Chile, Cherries from Chile, Citrus from Chile, Grapes from Chile, Hass Avocados from Chile, Kiwifruit from Chile, Pears from Chile, Prunes from Chile, Stone Fruit from Chile y Walnuts from Chile.
