Public-private promotion program that supports the international positioning of Chilean exporting industries, through the creation, design and implementation of sector-specific brands through international marketing campaigns aimed at strengthening Chile’s country image abroad.
The Espumante Chile brand is the result of a collaborative partnership between the Wines of Chile Association and ProChile. It seeks to develop distinctive positioning of Chilean sparkling wines and generate brand recognition through promotional efforts intended for the final consumers at the target market.
Target markets: Japan, China and Brazil.
Espumante Chile positions itself through the freshness provided by Chile’s geography, thanks to its towering mountain range, proximity to the coast and natural elements that make Chile a phytosanitary island, free from any adverse effects on our sparkling wines. Espumante Chile invites you to live a fresher and more natural life, A NATURAL FRESH LIFE.
