Public-private promotion program that supports the international positioning of Chilean exporting industries, through the creation, design and implementation of sector-specific brands through international marketing campaigns aimed at strengthening Chile’s country image abroad.
The CinemaChile brand is the result of the partnership between the Association of Film and Television Producers (APCT) and ProChile. It seeks to position Chilean audiovisual production globally. This, through their presence at fairs and a comprehensive marketing, communications and public relations strategy aimed at key stakeholders in the audiovisual industry in Europe, America and, increasingly, Asia.
Target markets: Europe, America and Asia.
Making Chilean Films- Content – People Global.
