Public-private promotion program that supports the international positioning of Chilean exporting industries, through the creation, design and implementation of sector-specific brands through international marketing campaigns aimed at strengthening Chile’s country image abroad.
ChilePork is the brand developed by the Chilean Meat Exporters’ Association (ExpoCarnes), the Chilean Pork Producers’ Association (ASPROCER) and ProChile. It seeks to strengthen the position of Chilean pork meat in the Asian market, highlighting Chile’s attributes and the quality of its offer, in order to deepen and maintain long-term commercial ties with importers, distributors and opinion leaders.
Target markets: China, South Korea and Japan.
Chile’s natural safety and ongoing commitment to its industry make Chilean pork meat a completely reliable product.
