Public-private promotion program that supports the international positioning of Chilean exporting industries, through the creation, design and implementation of sector-specific brands through international marketing campaigns aimed at strengthening Chile’s country image abroad.
Chilemúsica is the brand developed by the Independent Music Industry Guild Association of Chile (IMICHILE) along ProChile, which seeks to bring awareness to the Chilean music industry and position it globally, in order to facilitate access and networking in other markets.
Target markets: Spain, Mexico and Peru.
Our goal is to make the Chilean music industry more visible and to position it –including all its features: audacious, creative and proactive– in a global context and a formal manner, in order to facilitate access and networking in other markets.
