Public-private promotion program that supports the international positioning of Chilean exporting industries, through the creation, design and implementation of sector-specific brands through international marketing campaigns aimed at strengthening Chile’s country image abroad.
The ChileMilk brand is the result of the partnership between FEDELECHE, the PTI LECHERO del Sur 2019-2021(Integrated Territory Programme Los Lagos of CORFO) and ProChile. It seeks to position the Chilean dairy sector internationally. This brand aims to highlight Chilean milk and dairies for their unique origin, nutritious, sustainability and animal welfare attributes.
Target markets: China and the Arab Emirates.
Chile farms the most nutritious and healthy milk worldwide.
