Public-private promotion program that supports the international positioning of Chilean exporting industries, through the creation, design and implementation of sector-specific brands through international marketing campaigns aimed at strengthening Chile’s country image abroad.
Chiledoc is the representative sectorial brand of the documentary film sector, created in 2018, from the partnership between ProChile and the Cultural Corporation of Documentalists. This brand gathers the Chilean documentary film sector under two principles that identify them: the partnership character of the documentary film community and the diversity of its productions.
Both qualities: partnership and diversity, define the brand as the outlier way, where emphasis is made on the complementarity achieved by all the perspectives recognise as different. Likewise, these characteristics are proper from the nation and territory they inhabit, Chile.
Target markets: Mexico, France, Colombia and China.
We are an exception:
We’re at the very bottom, the farthest left on the map.
A historical, social, economic and cultural anomaly that defines us and sets us apart from the rest.
A change in the variables that has defined a change in the result.
We are not a sector, but a collective force.
We are not represented, but representatives.
We are not just one more, we are outliers.
