Public-private promotion program that supports the international positioning of Chilean exporting industries, through the creation, design and implementation of sector-specific brands through international marketing campaigns aimed at strengthening Chile’s country image abroad.
The Chile Olive Oil brand is the result of the partnership between the Chilean Olive Oil Producers Association and ProChile. It seeks to highlight the comparative advantages that Chile enjoys to produce extra virgin olive oil and the product’s exceptional characteristics.
Target markets: The United States and Brazil.
For Savvy Gourmets who are adventurous and passionate about good food, Chile Olive Oil is the pioneer that brings them the art + science of olive oil.
By bridging the rustic heritage of the Old World with the contemporary boldness of the New World, and combining the craftsmanship of traditional olive oil production with the dependability and scale of modern technology, Chile Olive Oil brings Savvy Gourmets the best of both worlds so that they can boldly experience the full flavours of life.
