Public-private promotion program that supports the international positioning of Chilean exporting industries, through the creation, design and implementation of sector-specific brands through international marketing campaigns aimed at strengthening Chile’s country image abroad.
The Cherries from Chile brand is a sub-brand of the main umbrella brand Fruits from Chile. It was developed in 2011 by the Chilean Fresh Fruit Exporters Association (ASOEX) under ProChile's Sectorial Brand programme.
The objective is to position the sectorial brand Cherries from Chile at the final consumer level in the Asian market to increase the consumption, enter and purchase frequency of Chilean cherries during the product’s peak arrival periods, especially before and during the Chinese New Year, highlighting the differentiating attributes of the brand.
Target markets: India, Vietnam, Thailand, South Korea, and China (tier 3, 4 and 5)
Enjoy your red moment
