Public-private promotion program that supports the international positioning of Chilean exporting industries, through the creation, design and implementation of sector-specific brands through international marketing campaigns aimed at strengthening Chile’s country image abroad.
The Ch1l3, a digital country_ brand is a representative sectorial brand of the Chilean digital technologies industry, result of the partnership between the Chilean Software, IT Services Association (Chiletec) and ProChile. It seeks to internationalize Chilean technological services, specifically in the United States and countries that comprehend the Pacific Alliance.
Target markets: The United States, Mexico, Colombia and Peru.
Ch1l3 seeks to position Chile in the best countries list to develop projects of digital technological services.
