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Chilean Pisco MalPaso enters Australian market through Dan Murphy’s

July 27, 2020

Foto Malpaso Sour+fondo

MalPaso, a leading premium pisco brand from Chile, has announced today its entry to the Australian market via a distribution deal with Pinnacle Drinks. The Chilean spirit will be distributed throughout the country via all Dan Murphy’s brick and mortar stores and e-commerce.

Special Pisco MalPaso 35°, made from Rosé and Alexandria muscatel grapes, Pisco MalPaso Reservado Icon 40°, also made from Rosé and Alexandria muscatel varieties, and Pisco MalPaso Reservado 40°, made from Pedro Jiménez grapes, will be available to local customers from this week.

Originally from the Limarí Valley in the Coquimbo Region of Chile, MalPaso pisco has been internationally recognised by critics as one of the best piscos in the market. Last year, its Rosé and Alexandria muscatel varieties were awarded with gold medals at the Concours Mondial de Bruxelles.

“We are very happy to add a new brand of pisco to Dan Murphy’s family and thus offer a greater variety to our Australian customers. MalPaso strengthens our international brand portfolio, bringing a new taste of Chile,” said Antoine Dupont, Head of Beer, Spirits & Imported wine at Pinnacle Drinks.

MalPaso’s entry into the Australian market was facilitated by ProChile, the Directorate of Export Promotion of the Chilean Government, which connects Chilean exporters with Australian buyers.“At ProChile, we are happy to contribute with the entry of a new Chilean brand of pisco to the Australian market, especially this year when international trade faces the challenges of an unprecedented global pandemic,” said Paula Moreno, Trade Commissioner of ProChile in Australia.

MalPaso is a family-owned business which has been dedicated to the production of pisco for over a century. Besides having a strong presence in the Chilean market, MalPaso products are also exported to countries like the United States, Denmark, Germany and Poland, among others.

“At the beginning it was difficult for us to export to other countries, but thanks to our hard work, the excellent quality of our products and the successful participation of our brand in world-renowned competitions, we have been able to make our way into new markets. Today, thanks to the support of ProChile and the Chilean association of pisco, Pisco Chile, MalPaso has managed to position itself in the world,” said Gustavo Pozo, MalPaso’s bottling manager.

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