Summer in the United States is synonymous with Chilean citrus. The US is the primary destination for these tasty and juicy fresh fruits. For this year’s citrus season, it is expected that Chilean exports will reach a total volume of 347,000 tons across all categories, an increase of 4% compared to 2019. This growth has been primarily due to increases in the exports of mandarin oranges and clementines.
Chilean clementines are available in the US from mid-May until the beginning of August. Navel oranges will be available from July until the early part of November; while mandarins can be found in the US market from August until early November, and lemons from June through September. If you still have not had the chance to taste Chilean citrus, be sure not to miss out! It is quite easy to find, available at your local retailers, both large and small.
As is the case with many other products, in recent months, the promotion of Chilean fruit has had to adapt its strategy from in-store demonstrations pre-COVID to the implementation of digital marketing campaigns. Karen Brux, Managing Director of the Chilean Fresh Fruit Association in the United States, mentioned that, “Our marketing campaign has always focused on providing marketing support to retailers, often in the form of in-store demos. Now that all retailers have suspended their demo programs, we are shifting our focus online. We’ve been running digital ads and coupons for a number of years and we’ll be doing even more online this season. We’ll be working with retailers on Facebook Live promos and social media contests and we will partner with influencers and bloggers to spread awareness for Chilean Citrus and demonstrate easy ways to incorporate citrus into one’s daily diet”.
Chile is the second largest provider of fresh fruits to the US, with total exports reaching US$1,032 million, to date. Chile is also the main provider of oranges, mandarins, clementines and other products that have captured the attention of US consumers, not only due to counter-seasonality, flavor and freshness; but also because of its nutritional qualities which, as consumers have shown great interest in products that are not only tasty, but also healthy, are of greater relevance.
For more information, go to: https://fruitsfromchile.com/