At the boutique design trade fair, Life in Style from 2nd – 5th August in Melbourne ProChile showcased 12 footwear, design and accessory companies in our “Designs from Chile” Stand.
This was the first time that the expo had a stand of multiple designs from one country, and was an engaging and worthwhile experience for our companies to meet fashion buyers from across Australia.
There were eight footwear designers in the expo; Bestias, Giani da Firenze, Javiera Poch, La Sebastiana, Nalca, Tada, Zapatería Lastarria and Zapatería Maestra; two accessory brands; Bicla, Cocodrilo Bazar and two jewellery designers; Victoria Alonso and Zurda.
At least 50% of the Chilean companies provided quotes and/or purchase orders to buyers and are now in the contract negotiation stages.
ProChile also hosted a Women Exporter breakfast with the Consul-General of Chile in Melbourne, Felipe Cousiño to share entrepreneur experiences and reflect on their involvement in ProChile’s gender equality program.