/ Home / Tools / ProChile a tu medida / What does it involve?

First Stage

This stage provides tailored consulting to provide you with an assessment of your company and a methodology to address any gaps identified and to help draft an Exporter Growth Plan.

The program includes one-on-one mentoring hours with internal and external consultants (mentors) on topics such as international expansion and specific areas to improve the company’s international competitiveness.

Digital Assessment Session

The aim of this session is to determine whether it is feasible for a company to enter the ProChile Tailored to Your Needs Program. It includes a review of the company’s structure, management indicators, business model, business strategy, road map, financial statements and international expansion plan (export model), among others. After this session, our experts make an assessment of the company and identify gaps, determining whether it has the potential to move forward in the program.

Mentor Assignment

Each company selected will have an external mentor who will work with ProChile to guide the design of the Exporter Growth Plan and address the gaps detected in the Digital Assessment Session.

Follow-up Meeting

The purpose of this meeting is to ensure progress towards addressing gaps and preparing the Exporter Growth Plan in the Mentoring Sessions.

Mentoring Sessions

In these sessions, mentors work with the company in person or virtually to address the gaps detected in the Digital Assessment Session. This also involves work on the design of the Exporter Growth Plan.

Board of Directors Session

This session is an opportunity to review and give feedback on the Exporter Growth Plan (selected markets and validation of advertising) and to address gaps. The final Exporter Growth Plan is provided in this meeting and will be implemented in the second stage of the program.

Second Stage

This stage involves the implementation of the Exporter Growth Plan, which may or may not be co-financed by ProChile. Exporter Growth Plans may also receive 50% public co-financing, if necessary.

Bankable Activities

E-commerce Strategies for Entry, Positioning and / or Development in International Electronic Commerce

Development of e-commerce promotion strategies, which favor the entry and positioning of Chilean products or services

Development of e-commerce promotion strategies, which favor the entry and positioning of Chilean products or services, in marketplaces or international e-commerce platforms: Consultancies, Marketing Plan and Studies.

This activity has the following scope:

Read more

Organization of Events, Tastings and/or Exhibitions of Products or Services

This fosters the organization of events in Chile or abroad at a specific time and place...

This fosters the organization of events in Chile or abroad at a specific time and place in order to exchange and disseminate information on general and/or specific international trade topics.

The information may be provided by one or more experts and must be directly or indirectly related to one or more products and/or services.

It is important that these events include some form of commercial exchange such as business matchmaking, product samples, tastings and exhibitions.

Visits to International Trade Fairs

This supports in-person or virtual participation at a general and/or themed trade fair in order to learn about market trends, the competition…

This supports in-person or virtual participation at a general and/or themed trade fair in order to learn about market trends, the competition, new products and so on.

It is also an opportunity to generate business contacts with potential buyers and assess future participation.

Legal Advice for Market Access

Knowing the legal framework of international markets is important to the success of your business. You can receive guidance regarding the interests and rights...

Knowing the legal framework of international markets is important to the success of yourbusiness.

You can receive guidance regarding the interests and rights of your company abroad through services provided by legal firms or agencies.

You can also obtain information about the legal framework necessary for entering and setting up a product or service in the foreign market.

Information Development of the Market (Market Research)

This consists of the preparation of a written or audiovisual research report with specific information about a market and its trends, in order to quantify and characterize how it operates…

This consists of the preparation of a written or audiovisual research report with specific information about a market and its trends, in order to quantify and characterize how it operates and who its principal stakeholders are.

It can be commissioned in Chile or abroad to address aspects such as clients and suppliers, distribution and marketing channels, potential clients, costs, tariffs, quality requirements and certifications, phytosanitary and zoosanitary restrictions, environment and commercial law.

Attendance at Seminars, Workshops and Events

This enables participation, either in-person or virtually, at international events intended for the exchange and dissemination of information on general...

This enables participation, either in-person or virtually, at international events intended for the exchange and dissemination of information on general and/or specific international trade topics provided by one or more experts. These events must be directly or indirectly related to one or more products and/or services, particularly aspects related to their marketing and sales.

Seminars, Workshops and Dissemination Activities

Seminars and workshops conducted in Chile, in person or virtually...

Seminars and workshops conducted in Chile, in person or virtually, to exchange and disseminateinformation on general and/or specific topics related to international trade.

Setting up your Office Abroad

It supports the setting up of an office abroad, co- financing real estate rental expenses and the hiring of personnel...;

It supports the setting up of an office abroad, co- financing real estate rental expenses and the hiring of personnel in the destination market for a period of up to 3 months.

It also includes a trip for a person representing the Plan, to coordinate the office set-up.

Invitation of Existing and/or Potential Clients

Invitations to visit Chile are extended to previously contacted executives, considered to be potential clients who represent potential sales…

Invitations to visit Chile are extended to previously contacted executives, considered to be potential clients who represent potential sales for the company under the Plan.

They must first have been validated by the relevant ProChile Commercial Office.

Participation as an Exhibitor in an International Trade Fair

This provides the opportunity to participate as an exhibitor at an international trade fair, either in person or virtually, in order to present products and/or services...

This provides the opportunity to participate as an exhibitor at an international trade fair, either in person or virtually, in order to present products and/or services to event participants, such as importers, distributors, wholesalers and opinion leaders.

This also promotes export business with potential clients.

Trade Missions

These missions involve the planning and subsequent visit to one or more markets, in person or virtually, to learn firsthand about regulations, distribution channels...

These missions involve the planning and subsequent visit to one or more markets, in person or virtually, to learn firsthand about regulations, distribution channels, prices and competitors and to establish initial contacts for future business.

If you already have prior knowledge of a specific market, a visit can be made in order to market the products/services of the companies involved in the Plan.

Invitation to International Promoters

This provides the option to invite international journalists, experts or officials from the foreign trade sector and opinion leaders from a specific market...

This provides the possibility of inviting international journalists, experts or officials from the foreign trade sector and opinion leaders from a specific market to Chile, in order to disseminate information on local products and/or services in foreign media.

Development of Branding Strategies, Advertising and Promotional Campaigns

This comprises the development of an advertising and promotional strategy for products or services through written...

This comprises the development of an advertising and promotional strategy for products or services through written, audiovisual or other media.

This activity also includes hiring agencies to carry out promotional campaigns or to consult on branding.

Hiring an Advisor in the Target Market

This involves hiring an external advisor in the target market for technical and promotional assistance.

This involves hiring an external advisor in the target market for technical and promotional assistance.