Chilemúsica is the brand developed by the Independent Music Industry Guild Association of Chile (IMICHILE) alongside ProChile, which seeks to bring awareness to the Chilean music industry and position it in a global context, in order to facilitate access and networking in other markets.
Strategic concept: Sounds from the South of the world.
Target markets: Spain, Mexico and Peru.
The brand contemplates within its actions the participation in the main fairs of the sector in the target markets, the holding of positioning events for the target segment, networking activities, and showcases and invitations from remarkable international industry agents to Chile to be part of the Fluvial Fair. It, also, considers a marketing and promotion campaign in Chile and the target markets to broadcast Chilean music, including digital strategy, branding and press management, and, finally, the brand's socialisation in the main fairs of Chile.