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The United States is the primary global market for functional foods and beverages.

Consumers of functional foods and healthy foods are increasingly more diverse with regards to age groups and other factors. As a result consumers of all age groups have played a role in the increased importance and consumptions of healthy foods, functional foods and supplements in recent years, which serves as an important indicator for those that aim to incorporate new products and ingredients into the market.

As a result of the COVID-19 pandemic, there were noteable increases in the online sales of food and beverage products as a whole. This module of ChileConnect aims to highlight Chile’s existing market value and potential in the food and beverage sector particularly in the healthy food and beverage, sustainable and women-owned subsectors; presenting these opportunities to US based importers.