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PROWEIN 2018

Once again, Chile will be attending one of the most important international fairs for the promotion of wine: Prowein 2018. This time, 64 wineries, a huge diversity of products and a group of small wine producers will all be at our Chilean pavilion, which this year measures 700m². A further 28 national participants will be outside of the pavilion, meaning that the scale of Chile’s participation at Prowein will be one of the greatest to date, amounting to 92 exhibitors.

Visitors will be able to sample a large variety of wines, including traditional Chilean vines which have been around for over 100 years. All are high-quality wines with Chile’s unique identity.

Over the course of the fair, Chile will be hosting a number of activities: specialised seminars; a review by Tim Atkin about his latest visit to Chile; wine tastings; a cooking show focusing on Chilean gastronomy; and a 3D space showcasing the city of Valparaíso, an icon of Chile’s tourism. Additionally, our Chilean sommeliers will be able to orientate those who wish to taste the wines on offer in our pavilion.

Visit us in Hall 9 stand F58 | 18th-20th March

CHILE: Network of commercial agreements

With 26 free trade agreements signed with 64 economies, Chile has free access to the largest global markets.

Today Chile has preferential access to 64.1% of the world population and to 86.3% of global GDP.

WINES

Chile has outstanding conditions for producing wine. Our wine-producing regions are privileged by being surrounded by a unique geography of natural barriers, like the Pacific Ocean to the west, the Andes mountains to the east, the Atacama Desert to the north and the Patagonian ice sheets to the far south. They also benefit from a Mediterranean climate, so we can produce singular wines of excellent quality.

Chile's wine regions extend from north to south and produce around 74 different varieties, each with its own characteristics. This means we can offer a very diverse range of great quality, personality, varietal character, intense colour and delicate aromas.

The history of Chilean wine began with the arrival of the Spaniards more than 400 years ago. In the 19th century, production was influenced by the French. Then, the industry was modernized during the 1970s when Miguel Torres brought new methods of production to Chile. This stimulated a development in the use of technology to make Chilean wines and marked the start of a trend towards innovation that is even stronger today.

Chile is now the world’s fourth biggest exporter of bottled wine and the biggest in the New World. This means it is one of the most important suppliers to consumers around the world, offering them a unique combination of diversity, quality, sustainability, innovation and country image.

EXPORTS

Chilean wines exports to the world (MM US$)

Category 2015
2016 2017
Packaged wine: Red 1,019,221,876 1,035,534,052 1,122,730,239
Packaged wine: White 388,802,568 372,033,167 374,814,192
Bulk Wine: Red 209,450,370 212,088,143 253,388,636
Packaged Wine: Other 109,225,617 113,269,685 147,019,419
Bulk Wine: White 73,671,925 78,981,284 72,630,633
Sparkling 17,762,646 20,473,465 21,912,560
Bulk Wine: Other 9,376,272 12,253,547 14,029,419
Grape must: Red 12,631,028 7,892,852 11,317,011
Packaged Wine: Fruit pulp or aromatic preparations 4,932,021 4,279,973 4,493,702
Grape must: white 1,324,099 315,387 375,655
Bulk Wine: Fruit pulp or aromatic preparations 1,833 857 2,222
 Grape must: Other 857 134,521 -
Total 1,846,401,112 1,857,256,933 2,022,713,688

Source: DIRECON - ProChile Trade Information, with figures from Chile's Central Bank

Chilean wines exports to Europe (MM US$)

Category 2015
2016 2017
Packaged wine: Red 306,928,160 304,088,750 303,500,493
Packaged wine: White 207,718,859 201,579,651 197,811,468
Bulk Wine: Red 84,647,122 78,721,719 62,252,169
Packaged Wine: Other 14,999,281 16,461,347 47,956,702
Bulk Wine: White 54,702,397 52,105,417 45,899,199
Packaged Wine: Fruit pulp or aromatic preparations 3,898,743 3,303,565 3,394,061
Sparkling 2,012,581 1,562,632 2,524,929
Bulk Wine: Other 4,613,693 3,467,808 1,931,556
Grape must: white 84,000 - 24,000
Bulk Wine: Fruit pulp or aromatic preparations - - -
Grape must: Red 4,332 8,908 -
Grape must: Other - 4,526 -
Total 679,609,168 661,304,323 665,294,577

Source: DIRECON - ProChile Trade Information, with figures from Chile's Central Bank

WINES OF CHILE

Wines of Chile is the trade body dedicated to developing the international market for Chilean wine. Its mission is to strengthen the Chilean wine category in international markets, increasing its brand value and improving the industry's profitability. It also seeks to raise awareness and boost the image of Chilean wine in international markets, highlighting the better quality and diversity of Chilean wine. Similarly Wines of Chile seeks to enhance association and cooperation among wineries and help them understand the export ecosytem. Its position is based on four pillars: Quality and diversity. Country image. Innovation and Sustainability.

VIDSECA

Vidseca, the Association for Wine Wine Producers from the Secano de Cauquenes, works to recuperate ancestral grape varieties from the Maule region in the central-southern zone of Chile. Right the way through the process of cultivation, harvesting and traditional methods of preparation, they create wines with a unique signature which are sold in the international market.

The area of Cauquenes in the Maule region possesses hundred-year-old grape varieties, to be found among cities and their outer laying fields. In fact, wine is so rooted in the history of this area that, at the end of the 19th Century, the city became the seat for the first school of wine cultivation in Chile.

Today, Vidseca is looking to emphasise and conserve the heritage of wines in the area, placing special emphasis on the País variety.

FOODS FROM CHILE

Chile possesses geographic, climatic and human idiosyncrasies which give it a particularly unique character and which allow for incomparable conditions when it comes to the production of high-quality products whose attributes are appreciated globally.

The country has the clearest skies and the most important reserves of fresh water in the world. Furthermore, it boasts a unique geography and climate which, together with strict regulations, means that it is, from a phytosanitary point of view, effectively an island.

The Atacama Desert, the Andes mountain range, the Pacific Ocean and the Artic ices are all natural barriers which isolate food production from sanitary risks. Moreover, the climate is also exceptional, a fact which has allowed Chile to become one of the largest food producers in the world.

Nonetheless, this is also due in part to the many other internal factors and to the decisions taken by the country: the trade opportunities attained by Chile in past decades; policies which support understanding and development in production; and consolidation and internalization from the public sector, coupled with hard work in the private sector. All these factors have made Chile “a provider of food for the whole world”.

The attributes of Chilean food

  • Food Safety: natural phytosanitary barriers
  • Quality: the result of our combination of geography, climate, experience and professionalism
  • International Guarantee: valued and recognized by global markets
  • Traceability: complete monitoring of the productive process
  • Natural Flavour: purity and freshness from the place of origin

CHILE'S ACTIVITIES AT PROWEIN 2018

Sunday 18th March / 12:00pm

Opening Ceremony of the Chilean Pavilion at Prowein
We are pleased to welcome the Ambassador of Chile to Germany, Patricio Pradel, the Commercial Director of Chile to Germany, Diego Torres, as well as authorities from the world of wine.

Review by Tim Adkin
Tim Adkin will be presenting his 2017 review of his trip to Chile, during which he had the opportunity to sample 1,055 wines, a record for the Chilean market.

Tuesday 20th March / 12:00pm

Seminar with Tim Adkin
The master of wines will be hosting a seminar entitled “The best of the new Chile”, which will include a tasting.

Cooking Show
An activity to showcase Chilean gastronomy, during which the main traditional dishes of the country will be presented along with paired wines.

Valparaíso display
At this event, we will have a 3D space displaying Valparaíso, which is located in Chile’s central zone and an icon of the country’s tourism. In this virtual environment, visitors will be able to get to know the city and its attractions, which have turned the city into one of humanity’s most important assets.


WINERIES IN CHILE'S PAVILLION
For more information about the exhibitors, please download the catalogue here:

Download

CONTACT:

Diego Torres | Director ProChile Germany
Mohrenstrasse 42, 10117 Berlin
Tel.: (49-30) 726 203730 | 726 203740
dtorres@prochile.gob.cl

Daniel Medina | Trade Representative in Hamburg
Kleine Reichenstrasse 1, 4te. Stock 20457. Hamburg
Tel.: (49) 4032 6957
vmedina@prochile.gob.cl


ProChile